Tribal Values - The Best Business Strategy

Tribal Values - The Best Business Strategy

Thus far, I have been writing about online communities and their community builder. The last post about an unknown Amazon tribe really got me to thinking about other tribes, and why people are such social creatures. We need to belong for a common cause. It may be for safety, for defense or for offence. It is a strong part of our strategic make up of survival. This is not survival of the fittest, but the survival that the strength of a group provides. One persons inability is made up for by anothers strength. But then, depending on circumstance, the role can easily be reversed.

Here’s John King speaking about cultures (tribes) versus business strategies.

So, being in a social group is tribal and being tribal is a cultural force. Don’t you just love John King’s statement that culture eats strategy for breakfast any day - on the study of why 70% of all business strategies fail. But some people have a contention that up to 90% of all business strategies fail!

But I’m just being picky we know what works best - Culture - Tribes - Communities.