The Total Package

Sounds like a gift for christmas. I never read about how or why this newsletter was ever called the total package and perhaps I’ll ask one day…Perhaps I’ll take a stab at why this is the total package for me.

But first, I’ll tell you why I decided to pay attention to this man. No, it was nothing that he wrote (of all things). It was someone elses link - Frank Kern of the Mass Control fame no less.

“Okay, yeah more copywriting stuff on audio - another person selling some other mega-buck program I don’t have time or funds for”.

Then they got to talking a little about Clayton’s (yes, Clayton Makepeace no less) Harley.

A Harley Davidson…that ol’ hog with that thumper of an engine. It was 1982 and I had actually bought one. I can’t recall the model, but if any of you are Harley hogs maybe you can write in a post.

It was something like a 1978 model year bike - the last one, brand new in the showroom. It came with flame paintwork, high handle bars, an old army style helmet and a flame design leather jacket.

It was fun only for a few months before the vehicle ministry in that part of the world banned it from the roads and I gave it to an Australian bloke. He was a racing car mechanic.

So, Clayton rides a Harley huh? Interesting guy.

Then I got reading his newsletter. My eyes nearly popped out of my head. This man grabs your attention right away and never lets up until you are at the very end of what he had to say to you.

This man’s the real deal, working and developing his very special ability for writing copy for a launch period, typically a 6 week launch process. How he does it is even more entertaining and conversationally engaging than selling throughout the whole process.

Ordinarily, with that many e-mails coming to my in-box I would simply click “spam” and that’s that. Instead, I find myself waiting for the next daily installment.

He really packages the whole marketing process from the e-mails, the conversational and interesting ideas in the blog topics, then skillfully leading you and interesting you in the sales process without the now participant realizing it!

Now, that’s quite the total marketing/sales package.

He now also teaches what he does too. That’s his latest project with a whole cadre of his “Cubs” that he had personally coached. As I write this, the offer of his “Ultimate Desktop Copy Coach” is still live if you care, go take a peek at http://www.makepeacetotalpackage.com/ .